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Levi's commercials were used in cinema and television to advertise Levi's products, especially jeans.

History

In addition to printed ads, Levi's started TV and cinema commercials in 1966. In the 1970es, these commercials often were in a somehow psychedelic style, similar as the printed Levi's ads of this period.[1]

A change occurred in 1985 with the commercial "Laundrette"[2], starring Nick Kamen.[3] This commercial was based on a retro look of the United States fifties which was very popular in that time in the UK and Europe and helped Levi's to achieve an iconic status again.

List

Image Year

Title

Model

Music

Remarks
Commercial-Laundrette

Video

1985

Laundrette

Nick Kamen

"I heard it through the grapevine" by Marvin Gaye (1968)

Slogan: 501 - The original shrink-to-fit jeans - now available stonewashed

Video

1986

Bath

James Mardle

"Wonderful World" by Tony Jackson

Slogan: 501 - The original shrink-to-fit jeans - now available pre-shrunk

Video

1987

Parting

"When a man loves am woman" by Percy Sledge (1966)

Video

1987

My Girl

Julian McMahon

"My Girl" by The Temptations

Video

1988

Entrance

"Stand by me" by Ben E. King (1961)

Video

1988

Cochran

"C´mon everybody" by Eddie Cochran (1958)

Video

1988

Refrigerator

"Mannish Boy" by Muddy Waters (1955)

Slogan: 501 - The original jeans
Jamie-Walters-Levis-01

Video

1988 Jamie Walters
1989

Pawnbroker

"Ain´t nobody home" by B.B. King

Commercial-Pickup

Video

1989

Pick-Up

Dan Gauthier

"Be My Baby" by The Ronettes (1963)

Slogan: 501 - one of the red tabs

Beach

"Can´t get enough of your love" by Bad Company (Original 1974 by Barry White)

Video

1990

Camera

Brad Pitt

"20th Century Boy" by Marc Boland & T. Rex (1973)

Slogan: Originals stand the test of time.

Video

1990

Great Deal

"The Joker" by the Steve Miller Band (1973)

Slogan: Levi's or nothing
Commercial-Pool

Video

1991

Pool Hall

"Shoud I Stay or Shoud I Go" by The Clash (1982)

Slogan: Quality never goes out of style

Video

1992

Swimmer

Video

1993

Campfire

"Ring Of Fire" by Johnny Cash

Video

1993

Procession

"Heartattack and vine" by Screamin' Jay Hawkins

Slogan: Some things live forever

Video

1994

Oilrig

"Fictional Self" by Peter Lawlor

Slogan: 1944. Wartime. Levi's 501 jeans in short supply.

Video

1994

Creek

"Inside" by Stiltskin (1994)[4]

Video

1995

Planet

"Spaceman" by Babylon Zoo

Video

1995

Drugstore Boy

"Novelty Waves" by Biosphere (1994)

Video

1995

Drugstore Girl

"Novelty Waves" by Biosphere (1994)

Video

1995

Taxi

"Tune in, Turn on, Cop out" by Freak Power (1993)

1995

Clayman

Boombastic by Shaggy

1996

The Chase

1996

Riveted

Commercial-Mermaids

Video

1997

Mermaids

Paul Sculfor

"Underwater Love" by Smoke City

Slogans: The original shrink-to-fit jeans, and 501: the original jeans

Video

1997

Kung Fu

"Stepping Stones" (Remix) by Johnny Harris

Video

1997

Washroom

"Falling Elevators" by MC 900 Ft. Jesus

1997

Ice Cream Man

1997

Test Drive Date

1997

Car Wash

1997

Impala Man

1998

Pool Boy

for Levi's 501 fifth pocket, Europe only

Video

1999

Flat Eric

Video

2002

Odyssey

2010

Go Forth

Video

Patrick Ribbsaeter Slogan: 501 - the original re-born

Video

Runaway Car

Slogan: Levi's type 1 jeans

References

  1. Levi’s Ads in the Age of Psychedelia, at thisisnotadvertising.wordpress.com, August 5, 2013
  2. Samuel Trotman: Levi’s 501 – The story behind Launderette at www.wgsn.com, November 22, 2012
  3. Samuel Trotman: Levi’s Laundrette Advert (1985), Denim Daily Dose at www.wgsn.com, December 19, 2014
  4. The song was especially written for the commercial, see Inside (Stiltskin song) at Wikipedia

External links

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